Aaj Tak, India Today TV rule over poll viewership

The India Today Group’s gold standard of journalism was backed by ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours. The scale and energy of the 2019 campaign was enormous, and so was the India Today Group’s presence. The action was captured from every nook and corner of the country. Drones were employed to take dynamic images of the campaign trail to give a superlative viewing experience. ‘Grounded In Journalism And Reporting From Ground Zero’ was the clear single theme that won the group the viewers’ trust.


In the last two decades, Aaj Tak has been the country’s most watched Hindi news channel, and it was no different this time around. Like all breaking news events, Aaj Tak was the clear preferred and undisputed choice. In 2019, the industry leader stood out for offering the viewers incredible access to every event -from Prime Minister Narendra Modi’s road show in Varanasi, Congress leader Priyanka Gandhi Vadra’s boat yatra, manifesto launches to nominations of prominent politicians from across the parties. And during the telecast of each of these big events, Aaj Tak was the No.1 news channel. (Source: BARC,TG:- 15+, MKT:- HSM, based on
gross IMP’000)

Aaj Tak was the No.1 news channel all through the elections, its viewership reaching 287 million during this period (India/2+, April 11-May 24). On the day of the vote count, Aaj Tak was on top across all TV genres in the country, beating even Hindi GECs, movies and sports channels. On the counting day, Aaj Tak was No.1 across all demographics – 2-14, 15-21, 22-30, 31-4-, 41-50, 51-60 and 61+


The group’s English offering India Today TV provided viewers with the most comprehensive coverage with its team of on-theground reporters, the most experienced anchors, commentators and analysts.

The viewership trends testify to the quality of the network’s election coverage. India Today TV witnessed the highest growth (352%, Wk 13 vs Wk 21) among all English news channels.